Brand Design | Alex White Design https://alexwhite.design Creative Web, Graphic, Brand, and Motion Design Solutions | Portfolio of Innovative Designs Sat, 29 Nov 2025 02:48:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://alexwhite.design/wp-content/uploads/2024/12/cropped-Alwx-White-Logo-Favicon-1-32x32.webp Brand Design | Alex White Design https://alexwhite.design 32 32 Ed White Insurance https://alexwhite.design/project/ed-white-insurance/ https://alexwhite.design/project/ed-white-insurance/#respond Thu, 06 Nov 2025 13:56:06 +0000 https://alexwhite.design/?post_type=project&p=2594
Ed White Insurance
Role: Lead Developer & Lead Designer
About This Project
Visit Ed White Insurance
Breakdown
  • Figma Prototype
  • WordPress
  • Divi Builder
  • Logo Design in Adobe Illsutrator
  • Business Card & Flyer Design
  • QR Codes for Easy Marketing
]]> https://alexwhite.design/project/ed-white-insurance/feed/ 0 BoilerSaver https://alexwhite.design/project/boilersaver/ https://alexwhite.design/project/boilersaver/#respond Thu, 06 Nov 2025 13:40:00 +0000 https://alexwhite.design/?post_type=project&p=2581

BoilerSaver

Website & Logo Refresh

Steam Boiler Preservation Solutions

Visit BoilerSaver

A New Look

BoilerSaver supplies USA-made chemical treatments and lubricants for antique steam locomotives, model live steam engines, steam tractors, and heritage railroads. Their previous site was outdated, hard to navigate on mobile, and invisible in search results for terms like “steam boiler treatment” or “model locomotive maintenance.” Product discovery was buried, forms were clunky, and the legacy logo no longer reflected their technical precision or trusted reputation among 10,000+ steam enthusiasts worldwide.

Looking for web designer to spearhead your next project?

Contact Me
BoilerSaver Computer and Mobile Makeover Mockup
BoilerSaver Illustrator Logo Creation

The Logo

The original BoilerSaver logo was a low-resolution bitmap of a vintage steam boiler wrapped in a life preserver. It was iconic but blurry on screens and impossible to scale for shirts, signs, or business cards.

I rebuilt it from scratch in Adobe Illustrator as a clean, scalable vector while keeping the client’s must-have element: the life preserver.

  • Redrew the boiler with precise lines and subtle shading for depth
  • Strengthened the life preserver with crisp curves and consistent thickness
  • Replaced the old font with a bold, modern serif that reads clearly at any size
  • Created variants: full color, monochrome, inverted, and one-color for embroidery/print

Result: A professional, versatile logo that honors heritage and scales perfectly from favicon to vehicle wrap. Ready for digital, apparel, signage, and packaging.

Need a logo designer?

Contact Me

New Website

I designed and developed the entire BoilerSaver site in WordPress with Elementor, delivering a fast, mobile-first experience that turns steam enthusiasts into customers.

  • Product-first layout: Product grid organized by preservation and lubricants.
  • Smart order form: Multi-step Gravity Form with conditional logic that allows for easy to use product volume selection
  • SEO-powered blog: “Steam Maintenance Insights” with 5 launch posts optimized for long-tail searches like “model live steam boiler treatment”
  • Performance & accessibility: Under 2-second load times, optimized for screen readers and the visually impaired, and Google Analytics 4 tracking

Result: A clean, owner-editable platform that drives organic traffic, captures qualified leads, and scales with the business. Hosted on SiteGround with ongoing support.

Take your project to the next level and reach out today!

Contact Me
BoilerSaver Computer and Mobile Mockup

Final Impact

BoilerSaver now has a modern, professional digital presence that matches their decades of expertise. The refreshed brand and fully functional website position them as the trusted leader in steam preservation—built to perform, scale, and grow.

BoilerSaver Logo
BoilerSaver Desktop and Mobile view
Alex White Logo UXUI & Graphic Design

Ready to Build Something Great?

If this project sparked an idea for your own brand, website, or digital campaign, I’d love to hear about it. I design and develop end-to-end solutions that are clean, strategic, and built to grow.

Contact Me

Keep Exploring

Curious what else I’ve built? Take a look at a few more projects where I designed, developed, and delivered real impact.

View All Projects

Years of
Agency Experience

Every project in my portfolio is designed and built by me. From first sketch to live site. Whether it’s a high-converting WooCommerce store, a full brand identity, or a performance-driven web experience, I deliver work that’s clean, strategic, and built to grow.

View My Portfolio

Adobe Illustrator

I craft logos, icons, and print-ready graphics with precision vectors that scale from business cards to billboards.

Adobe Photoshop

From photo retouching to ad creatives, I deliver polished visuals that grab attention and strengthen brand presence.

WordPress

I build fast, secure, owner-editable websites using custom themes and clean code, always with SEO and performance in mind.

Divi Builder

I create responsive, modular layouts in record time, giving clients full control without sacrificing design quality.

Figma

I design interactive prototypes, style guides, and design systems that streamline handoff and keep teams aligned.

E-commerce

I build conversion-focused WooCommerce stores with smart product flows, secure checkout, and analytics that drive sales.

]]> https://alexwhite.design/project/boilersaver/feed/ 0 Maryland Fireplace Design https://alexwhite.design/project/maryland-fireplace-design/ https://alexwhite.design/project/maryland-fireplace-design/#respond Fri, 31 May 2024 17:02:21 +0000 https://alexwhite.design/?post_type=project&p=2101
Maryland Fireplace Design
Role: Developer & Lead Designer
About This Project

*Website No Longer Live Per Business Closing

Breakdown
  • Figma Prototype
  • WordPress
  • Divi Builder
  • Woocommerce

Official Credit to: FutureNow Marketing (Formerly Good Marketing Group)

]]> https://alexwhite.design/project/maryland-fireplace-design/feed/ 0 Al-Khal Insurance Stationery https://alexwhite.design/project/al-khal-insurance-stationery/ https://alexwhite.design/project/al-khal-insurance-stationery/#respond Fri, 17 Nov 2023 18:01:12 +0000 http://fny.wuv.mybluehost.me/?post_type=project&p=1101
Al-Khal Insurance Stationery
Role: Graphic Designer
About This Project
Breakdown
  • Adobe Illustrator

Official Credit to: DAY Vision Marketing

]]> https://alexwhite.design/project/al-khal-insurance-stationery/feed/ 0 Stagehook Gaming: Rebrand https://alexwhite.design/project/stagehook-gaming-rebrand/ https://alexwhite.design/project/stagehook-gaming-rebrand/#respond Thu, 16 Nov 2023 17:50:53 +0000 http://fny.wuv.mybluehost.me/?post_type=project&p=983
Stagehook Gaming: Rebrand
Role: Designer
About This Project
Breakdown
  • Adobe Illustrator

Project Overview

Keep it Engaging

When Stagehook approached me about the rebrand I was excited to take on the project. I was supplied with past emoji designs and was tasked with making new more refreshed versions, along with a completely new logo.

Adventure Explorations Rock Climbing Google YouTube ad Still frame
Adventure Explorations Rock Climbing Google YouTube ad Still frame

The Final Product

Next Level Branding

The refreshed emotes and new logo were a major success with Stagehook’s fans and viewers!

]]> https://alexwhite.design/project/stagehook-gaming-rebrand/feed/ 0 High Country Stoves & Fireplaces https://alexwhite.design/project/high-country-stoves-fireplaces/ https://alexwhite.design/project/high-country-stoves-fireplaces/#respond Mon, 13 Nov 2023 03:24:35 +0000 http://fny.wuv.mybluehost.me/?post_type=project&p=678
High Country Stoves & Fireplaces
Role: Developer & Lead Designer
About This Project
Breakdown
  • Figma Prototype
  • WordPress
  • Divi Builder
  • WooCommerce
Visit Website

Official Credit to: FutureNow Marketing (Formerly Good Marketing Group)

]]> https://alexwhite.design/project/high-country-stoves-fireplaces/feed/ 0 Kutztown University Discord Community https://alexwhite.design/project/kutztown-university-discord-community/ https://alexwhite.design/project/kutztown-university-discord-community/#respond Sun, 06 Aug 2023 20:14:44 +0000 http://fny.wuv.mybluehost.me/?post_type=project&p=331
Kutztown University Discord Community
Role: Founder, Designer, Developer, President
About This Project
Breakdown
  • Discord
  • WordPress
  • Adobe Illustrator

Project Overview

Gold.e, Our Sarcastic AI Secretary

I built a customized bot to act as a secretary and mascot for KUDC. She helps verify users, answer questions, crack jokes, supply maps of the campus, and act as the face of KUDC. The community loves her witty responses and sudden interjections into conversations. She’s quirky and perfect.

Adventure Explorations Rock Climbing Google YouTube ad Still frame
Adventure Explorations Rock Climbing Google YouTube ad Still frame

A Place For Everyone

Creating Community

Keeping the community involved and helping our members come out of their shells is what we do. Through weekly ritual game nights, and our Halloween party, we help members who would normally find themselves isolated, happily laughing with the group.

Helping The Community

Getting Through COVID Together

KUDC was launched in late 2019 before the word coronavirus was a common term, but when KU was sent home indefinitely after spring break 2020, we knew we had a duty to help our fellow students feel like they still had a community to rely on. Before January 2020 KUDC boasted a humble 50 members, but since the chaos of the pandemic, we experienced numbers as mighty as 600+ students and alumni. The KUDC staff and I have received lots of compliments and feedback from our community about how much we helped stabilize a fracturing and anxious campus community through our efforts at KUDC.

Adventure Explorations Rock Climbing Google YouTube ad Still frame

Custom Emojis

Unique Expression

We want to employ our members to express themselves in fun and unique ways, with that, I myself have created a large swath of custom KU and KUDC-themed emojis for our members to use in our server. Happy, sad, angry, laughing uncontrollably, or just plain smug, we have it all.

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