BoilerSaver

Website & Logo Refresh

Steam Boiler Preservation Solutions

Brand Design | Freelance | Graphic Design | Website Design
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A New Look

BoilerSaver supplies USA-made chemical treatments and lubricants for antique steam locomotives, model live steam engines, steam tractors, and heritage railroads. Their previous site was outdated, hard to navigate on mobile, and invisible in search results for terms like “steam boiler treatment” or “model locomotive maintenance.” Product discovery was buried, forms were clunky, and the legacy logo no longer reflected their technical precision or trusted reputation among 10,000+ steam enthusiasts worldwide.

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BoilerSaver Computer and Mobile Makeover Mockup
BoilerSaver Illustrator Logo Creation

The Logo

The original BoilerSaver logo was a low-resolution bitmap of a vintage steam boiler wrapped in a life preserver. It was iconic but blurry on screens and impossible to scale for shirts, signs, or business cards.

I rebuilt it from scratch in Adobe Illustrator as a clean, scalable vector while keeping the client’s must-have element: the life preserver.

  • Redrew the boiler with precise lines and subtle shading for depth
  • Strengthened the life preserver with crisp curves and consistent thickness
  • Replaced the old font with a bold, modern serif that reads clearly at any size
  • Created variants: full color, monochrome, inverted, and one-color for embroidery/print

Result: A professional, versatile logo that honors heritage and scales perfectly from favicon to vehicle wrap. Ready for digital, apparel, signage, and packaging.

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New Website

I designed and developed the entire BoilerSaver site in WordPress with Elementor, delivering a fast, mobile-first experience that turns steam enthusiasts into customers.

  • Product-first layout: Product grid organized by preservation and lubricants.
  • Smart order form: Multi-step Gravity Form with conditional logic that allows for easy to use product volume selection
  • SEO-powered blog: “Steam Maintenance Insights” with 5 launch posts optimized for long-tail searches like “model live steam boiler treatment”
  • Performance & accessibility: Under 2-second load times, optimized for screen readers and the visually impaired, and Google Analytics 4 tracking

Result: A clean, owner-editable platform that drives organic traffic, captures qualified leads, and scales with the business. Hosted on SiteGround with ongoing support.

Take your project to the next level and reach out today!

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BoilerSaver Computer and Mobile Mockup

Final Impact

BoilerSaver now has a modern, professional digital presence that matches their decades of expertise. The refreshed brand and fully functional website position them as the trusted leader in steam preservation—built to perform, scale, and grow.

BoilerSaver Logo
BoilerSaver Desktop and Mobile view
Alex White Logo UXUI & Graphic Design

Ready to Build Something Great?

If this project sparked an idea for your own brand, website, or digital campaign, I’d love to hear about it. I design and develop end-to-end solutions that are clean, strategic, and built to grow.

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Keep Exploring

Curious what else I’ve built? Take a look at a few more projects where I designed, developed, and delivered real impact.

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Years of
Agency Experience

Every project in my portfolio is designed and built by me. From first sketch to live site. Whether it’s a high-converting WooCommerce store, a full brand identity, or a performance-driven web experience, I deliver work that’s clean, strategic, and built to grow.

View My Portfolio

Adobe Illustrator

I craft logos, icons, and print-ready graphics with precision vectors that scale from business cards to billboards.

Adobe Photoshop

From photo retouching to ad creatives, I deliver polished visuals that grab attention and strengthen brand presence.

WordPress

I build fast, secure, owner-editable websites using custom themes and clean code, always with SEO and performance in mind.

Divi Builder

I create responsive, modular layouts in record time, giving clients full control without sacrificing design quality.

Figma

I design interactive prototypes, style guides, and design systems that streamline handoff and keep teams aligned.

E-commerce

I build conversion-focused WooCommerce stores with smart product flows, secure checkout, and analytics that drive sales.