Ed White Insurance
Role: Lead Developer & Lead Designer
About This Project
I delivered a complete 360° marketing overhaul for this independent health insurance broker: full website design + development in WordPress + Divi, new logo and brand identity, business cards, sales sheets, and ongoing Facebook Ad campaigns. Starting from zero digital presence, I built a fast-loading, mobile-first site with clear plan comparisons, integrated quote forms via Gravity Forms, Google Analytics 4 tracking for every lead source, and local SEO that ranks him #1 for searches like “health insurance broker Gilbertsville PA.” The new branding (clean, trustworthy blues with a modern icon) carries across digital, print, and social ads I design and manage monthly. Result: a polished, lead-generating machine that sets him apart from corporate competitors—now live, fully owner-editable, and already bringing in new clients every week.
Breakdown
- Figma Prototype
- WordPress
- Divi Builder
- Logo Design in Adobe Illsutrator
- Business Card & Flyer Design
- QR Codes for Easy Marketing

