Highway Marine
The Highway Marine 2021 Boat Show
Role: Graphic Designer, Game Designer, Web Designer, Email Marketer, Motion Designer
About This Project
A huge team effort for a huge success.
Breakdown
  • Illustrator
  • Photoshop
  • Game Design
  • Animation
  • E-Blast

Official Credit to: DAY Vision Marketing

Project Overview

The Show Must Go On

While working on the Boat show with the rest of the team, the task of making it work in the middle of the pandemic fell on everyone’s shoulders. I found myself in multiple roles during the production, from helping with website design, spearheading the game branding/elements, email marketing, and creating motion graphics for behind-the-scenes action before the show.

Adventure Explorations Rock Climbing Google YouTube ad Still frame
Adventure Explorations Rock Climbing Google YouTube ad Still frame

Process

The Treasure Chest Giveaway

Every year Highway Marine hosts a treasure chest giveaway where show attendees can try their luck at winning various prizes. In 2021 the game was moved online for the first time due to the Covid-19 Pandemic and we had to make it just as exciting. I was tasked with making most of the game elements. In the effort of timeliness, elements were combinations of stock illustration and custom designs to create a professional and fun game for the show. The client and team we’re extremely impressed with what I was able to create.

The Final Product

A Show To Remember

Working with the team at DAY Vision Marketing on this project was a great challenge from start to finish, but all our efforts paid off and the show went off without a hitch from the live stream to the in-person coordination, to the film crew to the game, and much more.